4 Unique Outdoor Advertising in Malaysia

Outdoor advertising is becoming a competitive platform for brands to showcase their brand and build recognition these days. It is not only about putting your advertisement out there anymore. A blend of creativity and technology is what advertisers go for today to make sure their outdoor advertising stands out. Compared to the common types of advertising people usually see, creative and unique mediums would guarantee a higher exposure for your brand.  

If you’re planning to elevate your outdoor advertising campaign, you should consider these 4 unique outdoor advertising that exists in Malaysia.

1. 3D Billboard

3D or three-dimensional billboard brings outdoor advertising to the next level. This type of billboard has the advantage to transcend both static and digital, giving the billboard a realistic touch with its advanced design and technology. Rare and unique, a 3D billboard is still new and fascinating to Malaysians. The very first 3D digital billboard spotted in Malaysia is the 3D animated Golden Bull on the screen of Pavilion Mall in Kuala Lumpur. 

Click to watch: 

Photo courtesy of Pavillion KL

Crowned as one-of-its-kind, this 3D billboard has successfully captured the attention of the masses and became a topic on social media. With this 3D billboard as a lead in the country, 3D billboards are now available across the country’s most prestigious and busiest location like at the heart of KL Golden Triangle, Jalan Ampang, Jalan Yap Kwan Seng, and Jalan P. Ramlee.

Photo courtesy of Big Tree

With the humongous size of the billboard and the staggering 3D format, it is impossible for people to miss out. 3D billboards are slowly emerging and Malaysians could look forward to seeing more of them in near future. If you’re looking to build brand awareness for your brand, a 3D billboard is now a wise option to appeal to the public.

2. Curve LED Screen

A big and eye-catching curve LED screen can be spotted at the intersection of Jalan Imbi and Jalan Sultan Ismail in the KL Golden Triangle. 

Photo courtesy of Visual Retale

Strategically placed at a highly congested traffic area, the curve LED screen stands out even from a long distance. This is because a curve LED screen is unique and visually more attractive to the eyes. This type of screen can create curved bends around the corners of the billboard, allowing the display to be portrayed smoothly at each edge. As its curved, it can target more audience at more different angles, giving the audience a more solid view of the advertisement. Advertisers would choose to use a curve LED screen because it also provides higher flexibility in designing the advertisement. Designs portrayed on a curve screen would eliminate distortion of the display and this optimizes the impact of the advertisement. 

A flat screen is good, but a curved screen is just a better experience for the eyes. 

3. Lego Design

Photo courtesy of Ogilvy

The uniqueness of the Lego designed billboard in the street of Malaysia back in 2011 is worth the mention. This Lego billboard was remarkable for its unique and extraordinary design. Perfectly fitted into the real-world environment, the Lego billboard portrayed a Lego landscape imitating the surrounding, creating a wonderful imagination that Lego wants its audience to have. The success of this Lego campaign has proven that outdoor advertising is not just about making the billboard stands out but making it blends in is also a key. Creating outdoor advertising with designs particular to your brand can leave a strong brand impression on the audience. 

4. Interactive Billboard

Interactive billboard is fun and exciting as it involves the participation of the audience to complete something. Creative and innovative, this type of outdoor advertising arouse curiosity and prompts people to engage with it. An example of an interactive billboard in Malaysia is the Save the Sundae Cone campaign by McDonald’s Malaysia.

Photo courtesy of Advbomb Media Group

Situated at the busiest intersection in Bukit Bintang, Kuala Lumpur, the billboard displayed a melting sundae cone that needed the public’s ‘help’ to save it by accessing a fan through their mobile devices. The goal of interactive advertising is to get the audience to engage with the campaign. Fun and exciting, it is effective to launch an interactive outdoor advertising campaign to build a closer relationship between your brand and audience. In the bigger picture, you will also get to reach audience you never had before with an extraordinary interactive advertising 

Make it unique: 

Outdoor advertising is highly effective when you do it right. From the structure to the design, there is a wide range of options you can choose for your brand.

Let media specialist at Firstboard assist you in finding the best type of outdoor advertising for your brand now!