5 Types of Digital Out-Of-Home (DOOH) in Malaysia 2023

Topic title for 5 types of DOOH

Imagine a world where billboards come alive, kiosks interact with you, and outdoor ads become an immersive experience. Well, welcome to the exciting realm of DOOH (Digital Out-of-Home) advertising in Malaysia! While traditional static billboards continue to make a powerful impact, the rise of DOOH has added a whole new dimension to outdoor advertising. In this article, we invite you on an exhilarating journey through the dynamic world of DOOH advertising in Malaysia in 2023. It's time to explore the limitless possibilities of DOOH advertising!


Table of Content

1. Introduction

2. Digital Billboards

3. Interactive Kiosks

4. Digital Transit Advertising

5. Digital Street Furniture

6. Indoor Digital Signage

7. Conclusion


Digital Billboard

Example for Digital Billboards

Image from Prolintas

Digital billboards are the shining stars of DOOH advertising. With their vibrant and eye-catching displays, they effortlessly grab attention in high-traffic areas. These towering electronic screens showcase dynamic content, allowing advertisers to deliver targeted and timely messages to their audience. Imagine driving down a bustling street and being captivated by a stunning visual or a compelling video promoting the latest products. Digital billboards offer unparalleled flexibility and creativity, making them a popular choice for brands looking to make a lasting impact.


Interactive Kiosk

Example for Interactive Kiosk

Image from Campaign Asia

Interactive kiosks take DOOH advertising to a whole new level of engagement. These interactive touch-screen displays invite passersby to interact with the content, providing an immersive and memorable experience. Whether it's a gaming challenge, a product showcase, or a survey, interactive kiosks create a two-way conversation between the brand and the audience. By offering a personalized and interactive experience, brands can deepen their connection with consumers and leave a lasting impression. These interactive marvels can be found in shopping malls, airports, and other high-traffic locations, providing valuable opportunities for brand engagement.


Digital Transit Advertising 

Example for Digital Transit Advertising

Image from Sixteen:Nine

Transit advertising combines the power of DOOH with the mobility of public transportation. This type of advertising allows brands to reach a vast audience as they commute around the city. From digital screens inside buses and trains to digital signage at transit stations, transit advertising offers targeted exposure to both local commuters and tourists. Imagine sitting on a bus and seeing captivating visuals showcasing exciting events or exclusive offers. Transit advertising delivers relevant and timely messages to a captive audience, making it an effective choice for brands seeking widespread visibility.


Digital Street Furniture

Example for Digital Street Furniture

Image from Adobo Magazine

Digital street furniture refers to advertising displays integrated into public infrastructure such as bus shelters, benches, and information kiosks. These digital displays blend seamlessly into urban landscapes, providing useful information and delivering engaging advertisements. With their strategically placed locations, digital street furniture captures the attention of pedestrians and offers convenient access to relevant content. Whether it's displaying real-time bus schedules, promoting local businesses, or sharing community announcements, these digital installations enhance the urban experience while providing brands with valuable advertising opportunities.


Indoor Digital Signage

Example for Digital Indoor Signage

Image from VEXO Malaysia

Indoor digital signage takes DOOH advertising indoors, targeting audiences within shopping malls, restaurants, and other commercial spaces. These sleek and vibrant displays deliver a range of content, from brand advertisements to wayfinding information and entertainment. Indoor digital signage enhances the overall customer experience, creating a visually appealing environment while effectively conveying brand messages. Whether it's promoting special offers, showcasing product videos, or providing interactive directories, indoor digital signage captivates and engages audiences in a dynamic and immersive manner.


Illustration for DOOH Conclusion

Overall, the world of DOOH (Digital Out-of-Home) advertising in Malaysia is a vibrant playground that effortlessly catches audience attention. With interactive and animated displays, it creates an immersive experience that leaves a lasting impression. The best part? It's affordable, making it the perfect choice for advertisers to make a big impact without breaking the bank. So why settle for traditional advertising when you can join the DOOH revolution and captivate your audience in a whole new way? Embrace the power of DOOH and unleash the potential of your brand today!


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