Benefits of Advertising in Shopping Malls

Benefits of Advertising in Shopping Malls

It is safe to assume that most people that visit a shopping mall have an intention to purchase something. In our present day people are so much more conscious about their clothing, the food they eat, and the accessories they adorn themselves with. Purchases often follow trends now, so in the event that a company would like to market a new product, or receive feedback from customers before the launch of a new product, shopping malls provide a perfect platform to engage with consumers. The opportunities available to market products in shopping malls is massive. It is useful in boosting brand awareness, building completely new brands, reminding consumers of existing brands, and simply as a platform for entertainment.

Banners, and standees are still widely used to captivate customer attention in shopping malls; however more and more companies are gravitating towards digital signage. This is mainly due to the various capabilities of digital screens, and because a network of digital screens can vastly brighten up a shopping mall.

Here are some reasons why in-mall billboards are incredibly effective at getting a brands name out there.

Instant Consumer Awareness: Malls that comprise of a rich network of digital screens can be regarded as high-end environments for brands to advertise. The primary consumer audience in these shopping malls are present to make physical purchases. Most digital signage networks contain features that permit brands to advertise based on screen locations. An example of this is how fashion enthusiasts can be reached by advertising on screens placed on the floors of fashion, and clothing brand outlets.

Influence through dynamic offers: Digital screens in particular help brands deliver dynamic and relevant messages on their mall signage that can instantly influence consumers purchase decisions. Simply put, how many times have you been walking with some of your friends in a mall unsure of what to have for lunch? In an instance like this a brand like Subway for example can run a flash lunch promotion which will to some degree direct some portion of consumers to the establishment. With the use of digital signage in malls, dynamic offers to drive consumer purchase decisions is being utilized by brands more and more.

Impressions from multiple sources: A well thought out marketing plan can integrate digital screens with other formats such as banners and standees to basically dominate consumers with impressions. With a strategy like this brands are capable of impacting almost all shoppers that enter a mall, but most importantly it directs shoppers with a purchase intention towards a particular outlet or store. Besides just providing relevant directions towards a particular store, mall advertising can also provide coupons and vouchers that can be redeemed instantly and very close by.