Creative Billboard Advertising around the World
“Creativity is thinking up new things. Innovation is doing new things.” – Theodore Levitt. We live in a world where creativity and innovation are the keys to progress and success in life. This applies to anything including the business world and especially in advertising.
Creative advertising will guarantee higher brand awareness and brand exposure. Here is some buzz-worthy creative billboard advertising around the world.
1. Capsico – Hot pepper sauce
Photo courtesy of u/philstein1 @ Reddit
Capsico’s red pepper sauce blasting through the billboard. A straightforward but creative way to show how spicy and hot the sauce is, a burned hole is created to show its effect.
2. Nestle
Photo courtesy of The Brand Weavers @ Twitter
The billboard ad by Nestle shows a hand taking a KitKat from the billboard. Referred to as the ‘Hand of God’, it is assumed to be indicating that even God wants to have a taste of it!
Photo courtesy of TOXEL.COM
Now a flock of birds are stealing Nestle’s chocolate bar!
Photo courtesy of Negi Sign Systems & Supplies Co.
Is that a UFO? Brilliant idea by Nestle. Is the chocolate bar that tasty that even aliens are stealing it?
Nestle surely put their efforts into making creative and also humorous ads to capture people’s attention. A funny and interesting ad can make people take pictures of the billboard and talk about it on social media. This will eventually further increase the exposure of your brand.
3. IKEA - Steps
Photo courtesy of Mother
To raise awareness for a new IKEA store in Greenwich, IKEA collaborated with Mother to create these billboards portraying the counts of steps towards the store. These billboards are placed along the roads, from the bus stop to the walkway, the arrows lead people to the new IKEA store. The initiative of this campaign is also to encourage people to be eco-friendly by walking or taking public transport. Killing two birds with one stone, they were able to promote the new store and also highlight their eco-friendly credentials.
4. Tyrolit by Heimat – Rust
Before:
Photo courtesy of TOXEL.COM
After:
Photo courtesy of Heimat
Heimat designed a successful billboard for Tyrolit to prove that the Tyrolit knife will remain untarnished in the outside environment. The campaign started with just a sheet of metal with only Tyrolit’s logo on it but in a few weeks, the metal started to rust, revealing the shape of a knife on its stainless part. This ad has grabbed the attention of the passer-by and especially amazed those who witness its transformation every day. Now everyone knows that Tyrolit’s knife is stainless and will remain shiny as ever even in the outside environment.
5. Berger- Paint
Photo courtesy of TRENDHUNTER
Berger introduces their paint with a billboard portraying a painter painting the color of the sky onto a billboard. The illusion looks so real it looks like a live painter is painting the billboard with Berger’s paint that has the color of the sky. In fact, the billboard was cut out in a way to resemble the paint strokes while the paint is the actual color of the sky. What a way to let people know that they offer such beautiful and natural paint color.
6. Dracula
Photo courtesy of today
This billboard by BBC is promoting their mini-series ‘Dracula’. It seems absolutely cool with the wood stakes dripping with blood on the billboard and the addition of a box that says ‘In case of vampires, break glass’. Can you feel the thrills? However, this billboard has something more to it. Scroll down to see what it has transformed into at night.
Photo courtesy of The Inspiration
When darkness falls, the wood stakes begin to cast a shadow of Dracula. Given that vampires only rise at night, this billboard adds another level of tension to the series. If you love thriller series, I bet seeing this on the street will get you up for it.
7. Imodium
