Demands on Malaysian Billboards and OOH Trends: Based on Firstboard's Web Performance Report in Malaysia 2023
As a leading provider of outdoor advertising solutions in Malaysia, Firstboard understands the importance of a robust online presence to complement our physical advertising offerings. In today's digital age, a company's website is often the first point of contact with potential customers, making it crucial to provide a seamless online experience. In this blog, we will deeply dive into Firstboard Malaysia's web performance from 2022 Q1 to 2023 Q1. We will explore the latest trends and insights in user behavior, the most searched media types and locations.
User Trends on Firstboard’s Q1 2022 to Q1 2023
The user trends on Firstboard Malaysia have been on an upward trajectory, with December 2022 having the highest number of visitors, followed by May 2022. This is a promising sign for the company as it indicates that their efforts in improving website performance and optimizing marketing strategies are paying off. Moreover, the total number of visitors surpassed 2021 by up to 65%, which is a significant increase in traffic.
One potential reason for this increase in traffic is the rise of outdoor advertising as an effective medium in Malaysia. In recent years, businesses have realized the importance of outdoor advertising in reaching a wider audience and increasing brand awareness. Additionally, Firstboard's commitment to providing customers with a seamless advertising experience may have contributed to this trend.
Types of User
Direct business, such as SMEs, is the majority of users on the Firstboard website, accounting for 55.4% of the chart. Furthermore, the direct business has increased by more than 20% compared to 2021. This shows that Firstboard is a preferred choice for direct businesses looking to advertise outdoors in Malaysia. Following direct business, Agency accounts for 30.7% of the chart, while "Others" comprises 10.2%.
Most Searched Media (Billboard) Location
Selangor remains the top location for outdoor advertising, holding 31.3% of the chart, followed by Kuala Lumpur at 18.8% and Penang at 12.9%. This is consistent with the 2021 web performance report, where Selangor and Kuala Lumpur maintained their positions, while Penang saw a rise in searches.
One potential reason for Penang's rise in searches could be the city's increasing urbanization and development, making it a more attractive location for outdoor advertising. Additionally, businesses may be looking to expand their advertising reach beyond Selangor and Kuala Lumpur, leading to a higher demand for advertising in other cities.
Most Searched Media (Billboard) Type
“Free Standing” is the most searched media type on the Firstboard website, accounting for 27.7% of searches, followed by “LED Screen” at 17.9% and Unipole at 17%. Searches for “Free Standing” and “LED Screen” have risen since the 2021 web performance report, indicating that businesses are increasingly interested in these types of media for their outdoor advertising needs.
The possible trigger for the rise in searches for “Free Standing” and “LED Screen” could be their effectiveness in attracting a larger audience. “Free Standing” billboards, for example, are typically located in high-traffic areas, making them visible to a large number of people. Similarly, LED Screen billboards provide a dynamic and eye-catching advertising experience that can grab people's attention.
To sum it up, Firstboard Malaysia's website has seen a significant increase in traffic, with direct businesses being the majority of users. Selangor remains the top choice for outdoor advertising, followed by Kuala Lumpur and Penang. Free Standing, LED Screen, and Unipole are the most searched media types, with Free Standing and LED Screen seeing an increase in searches compared to 2021.