Effective Copywriting in Outdoor Advertising

Outdoor advertising is known to attract audiences for its large size images, hence it is a good medium for brand awareness. However, an effective copywriting that appeals to audiences will definitely leave an impactful impression towards the brand. Here are 5 brands with impactful copywriting in their OOH advertising.

Siti Khadijah

Image via Twitter

A Malaysian brand for modesty wear, Siti Khadijah has always known for its popular tagline as a result of a powerful copywriting that can be seen displayed on their billboard across Malaysia. The tagline that appeals to audiences' emotions succeeds in triggering memories and image of a loving mother at home.

McDonald's

Image via Rojak Daily

Mcdonald’s as a multinational fast food chain often has appealing content for advertising. This includes Malaysian McDonald's that run their OOH media campaign featuring iconic landmarks from each state acoss Malaysia. The hyperlocal advertising further appeals to audiences’ emotions as it appears more friendly and relatable for locals making them feel at home.

Bergmann Funeral Service (Berlin)

Image via Reddit

A funeral service advertisement? Although not common in Malaysia, this OOH media by a Berlin funeral service is once a hot meme across social media for the reason that it is straight up funny! The advertisement that is placed on the other side of a subway rail is telling the audience to come closer, which if they do they will definitely need a funeral service for themselves.

Kuhn & Kuhn Divorce Attorney (US)

Image via Pinterest

Using a simple expression of surprise or acknowledgement of a mistake, this OOH media is definitely not an advertisement you can easily forget. The expression appeals to audiences' emotions as it is funny hence memorable but is also relatable for some who need a divorce attorney as they have made a mistake with their marriage. Oops! 

Apple (US)

Image via Twitter

As a multinational technology company, Apple is often seen on OOH media with a direct advertising where their products are displayed together with a short attractive sentence. This appeals to logic and reason, giving the audiences facts with why they should purchase the product.

All in all, a compelling story that hits close to audiences’ emotions is often found to hook them, making your brand memorable. Thus, a deep understanding of the principles of creating a good copywriting for your product will put you on the road to success no matter what business you're in.

 

Got the powerful copywriting skill and is looking for an ad space? Hit Firstboard for assistance and find the best location for your campaign now!