Hari Raya Aidilfitri: A Great Time To Showcase Your Product On Billboard!

01/03/2023 by Serene Ng

Why should you advertise on billboards during this festive season?

This year, Hari Raya Aidilfitri will be celebrated on April 22, and there are numerous activities and celebrations to await. As Malay is the largest ethnic group in Malaysia, the celebration of Hari Raya Aidilfitri has become one of the most celebrated festivals.

High Traffic Volume

Hari Raya Aidilfitri gives an excellent opportunity for businesses and brands to deliver the message to a broad audience through out-of-home (OOH) advertising. With thousands of people out in the streets celebrating and shopping, we ensure that a lot of people on the road will be seeing your billboard advertisement. Firstboard offers billboard placement in a strategic high-traffic area around Klang Valley to help your brand to have maximum reach and visibility.

via Malaymail

Creativity and flexibility

It is also an excellent time to promote your product or service through a short-term targeted marketing campaign, for a specific promotional period or seasonal event. The goal-oriented advertisement placed on digital billboards is effective since it can save cost and offers greater creativity and flexibility to highlight the message you want to deliver. Apart from that, you also can change or replace your messages or advertisements in less time.

via Malaymail

Create a strong emotional connection

During Hari Raya Aidilfitri, people are usually more excited and open to new experiences. It is because the festive season is mostly associated with celebration, gift-giving, and spending time with family and friends, which can create excitement and anticipation.

The festive season often provides you with opportunities and chances to create campaigns that tap into the emotion and customs associated with the season. For instance, a Raya-themed static billboard or digital billboard might feature pictures or videos of ketupat, mosque, or baju kurung which use messages that can be appealing to the joy and spirit of the season instead of a hard sale, which makes the audience feel forced to watch the advertisement. This kind of campaign has the potential to help generate a strong emotional connection with consumers and increase their loyalty to brands.