Highways for Billboard Advertising in Malaysia

highway advertising in malaysia

Advertising along highways in Malaysia is a popular option for advertisers. Other than reaping the benefits of busy traffic, a highway can also offer a clearer view of the ads advertised as there are fewer obstacles that risk blocking the billboards. 

Standing big and clear, messages of billboard advertising on highways can be loud and effective.

There are many major highways in Malaysia that advertisers can consider advertising at. Keep reading to find out. 

Federal Highway

federal highway

Photo courtesy of klia2.info

The Federal Highway is the busiest highway in Malaysia. According to the Ministry of Work Malaysia, the daily traffic volume on this highway is recorded to be around 1,366,071. The Federal Highway connects the highly populated capital city of Kuala Lumpur and Klang, Selangor. The daily heavy traffic during peak hours makes it an attractive location for advertisers to advertise their brand. 

North-South Expressway

north-south expressway, NSE

Photo courtesy of PLUS

The North-South Expressway, also known as PLUS Highway is the longest highway in Malaysia. Having a total length of 772 kilometres, it is a primary connector of several states in peninsular Malaysia that runs from Bukit Kayu Hitam near the Malaysia-Thai border in Kedah to the southern part of peninsular Malaysia, Johor Bahru. A large audience of different demographics is what it can offer by advertising here.


New Klang Valley Expressway, NKVE

Photo courtesy of klia2.info

The New Klang Valley Expressway (NKVE) is a part of the PLUS highway that spans from Bukit Raja near Klang to Jalan Duta in Kuala Lumpur. Connecting the entire region of Klang Valley, this is a strategic place to advertise as this is a city full of businesses and companies. 

LDP Highway

LDP, Lebuhraya Damansara Puchong

Photo courtesy of klia2.info

The Lebuhraya Damansara-Puchong (LDP) Highway connects within the residential areas and townships, stretching from Sri Damansara in the south to Petaling Jaya and Puchong. This highway serves as a convenient link to various destinations of interest like Kepong, Bandar Sri Damansara, Bandar Utama, Taman Tun Dr Ismail, Petaling Jaya, Sunway, Subang Jaya, Puchong and Shah Alam. From residential areas to industrial areas, it is a vital place to reach an audience in the area with 444,602 vehicles recorded commuting through every day.


MRR2 highway, Kuala Lumpur Middle Ring Road 2

Photo courtesy of klia2.info

The Kuala Lumpur Middle Ring Road 2 (MRR2) connects major routes in the boundary of Kuala Lumpur and Selangor. Beginning from the Sri Damansara Interchange, it is connected to several major routes like the Federal Route in between and ends at Sri Petaling Interchange. The MRR2 is a major route to shopping malls like IKEA, One Utama, Tesco, IPC and The Curve. This is an ideal location as it spans across many points of interest along the way. 

Sprint Highway

SPRINT highway

SPRINT highway

Photo courtesy of LITRAK

The SPRINT Highway was built to ease the congested traffic of the existing ring roads like the Federal Highway, NKVE, Jalan Damansara and Jalan Bangsar. As the traffic in the area is already overly congested, the addition of the SPRINT highway also carries a heavy traffic capacity with the traffic dispersed from the other highways. The crowded population in the area makes it an ideal place for advertising.


NPE Highway, New Pantai Expressway

Photo courtesy of klia2.info

The New Pantai Expressway spans across the Klang Valley region that provides a convenient access from Subang Jaya and Bandar Sunway to Bangsar and Kuala Lumpur areas. The NPE is a route for drivers to avoid traffic jams on the Federal Highway during peak hours. It connects Subang Jaya to Bangsar or KL-Seremban and exit Jalan Klang Lama from Pantai Dalam, Kg. Medan and Taman Maju Jaya area. As an alternative route, advertisers would want to advertise here for its tremendous traffic volume with 190,054 vehicles recorded per day according to The Edge. 

BESRAYA Expressway 

BESRAYA Expressway

Photo courtesy of klia2.info

The Besraya Expressway connects the Universiti Putra Malaysia (UPM) Interchange to MRR2 Interchange near Pandan Jaya. This highway is accessible to various housing, township and industrial areas via the UPM Interchange, Pekan Sg. Besi Interchange, Balakong Interchange, Salak Jaya Interchange, Seri Kembangan Interchange, Sg. Besi-Puchong Interchange, Lingkaran Tengah (MRR2) Interchange, East-West Link Interchange, Kuchai Interchange and Istana Interchange. Surrounded by landmarks like the Selangor Turf Club, Palace of The Golden Horses, The Mines and South City Plaza, it is also an exemplary location to reach a large audience. 

Interested to put your ad up on highways?

Talk to media specialists at Firstboard and they will assist you to locate the best location for your brand. 



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