Malaysia's Top 5 Popular Outdoor Media in 2023

In Malaysia, billboards have always been a go-to for businesses looking to make an impact in outdoor advertising. In this article, we'll take a look at the TOP FIVE OUTDOOR BILLBOARDS that made the most impact from 2022-Q1 to 2023-Q1 based on Firstboard’s web performance report. By exploring the reasons behind their popularity, we can gain valuable insight into their impact on the advertising scene in Malaysia. 

Image via Ramchel Media (Popularity ranked from lowest to highest)


5. Overhead Bridge Billboards

Image via Firstboard


The overhead bridge billboard is a highly visible outdoor advertising medium that utilizes the structure of an overhead bridge. Positioned in high-traffic areas, it provides businesses with an extensive and prominent advertising space that reaches a broad audience of drivers and passengers who cross the bridge on a daily basis. Their large size and strategic placement make them a popular choice among advertisers who seek to increase exposure and reach a diverse audience. As a result, overhead bridge billboards are ranked fifth on Firstboard's most popular media list.


4. Minipole Billboards

Image via Firstboard

The minipole billboard is a common sight on Malaysian roads and urban areas. This compact and efficient advertising medium is a cost-effective alternative to larger billboards like the unipole billboard. With a simple single-sided panel mounted on a pole, the minipole billboard is easy to produce and install, allowing for greater versatility in placement. Its smaller size also makes it a popular choice for advertisers targeting specific audiences. By offering advertisers an affordable way to reach specific people, minipole billboards have become a popular choice, making them the fourth most-searched media on Firstboard.


3. Unipole Billboards

Image via Twitter

The unipole billboard is a massive outdoor advertising structure featuring a single pole with a large, double-sided display panel. These billboards are located in high-traffic areas like major highways or busy intersections, designed to capture the attention of drivers and pedestrians alike. Known for their impact and visibility, unipole billboards are used to promote big brands or important messages due to their impressive size and visual appeal. Additionally, unipole billboards are often backlit, which allows them to remain visible during all hours of the day and night. This makes them a highly sought-after advertising medium for businesses that want to make a big statement.


2. LED Billboards

Image via First Classe

LED billboards are a popular and visually stunning form of outdoor advertising that has captured the attention of Malaysians. LED billboards use a large screen made up of tiny, light-emitting diodes to create vibrant, eye-catching displays that are difficult to ignore. These billboards are particularly effective at night when the bright, vivid images can be seen from far away. Cities like Kuala Lumpur are home to many LED billboards, with some of the most iconic examples found in prime locations, such as the bustling Bukit Bintang shopping district. It's no surprise that LED billboards were ranked 2nd in Firstboard's most-searched media, given their high impact and undeniable visual appeal.


1. Free-Standing Billboards

Image via Firstboard

Free-standing billboards have taken the top spot in Firstboard's ranking of the most searched media, and it's not hard to see why. These billboards are standalone structures that don't rely on buildings or other supports for stability, making them highly versatile and easy to install. They come in various sizes, from small to large, and are commonly seen in busy urban areas, highways, and commercial districts. Unlike unipole and minipole billboards, free-standing billboards are more flexible in terms of location and design, providing for a greater range of creative options.  It's no wonder they are in such high demand in Malaysia, where they are ubiquitous on the streets and highways.


In conclusion, the top five popular billboards in Malaysia offer unique advantages and are sought after for different reasons. From the towering unipole billboards to the vibrant LED displays, each has its strengths in capturing the attention of potential customers. However, the best billboard for your marketing strategy and budget ultimately depends on your specific needs and goals. At Firstboard, we can help you find the perfect billboard for your campaign. 


Contact us now at +6019-796 2222 to get started and make a big impact with your outdoor advertising plan.



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