OOH Ads That Spark Debate: A Closer Look at Controversial Advertisements

Ladies and gentlemen, gather round for a hilarious and controversial history lesson you won't find in any textbook! These iconic OOH advertisements in both local (Malaysia) and international spots turned heads, raised eyebrows, and left the passbyers in jaw-dropping shock. From the hilariously tasteless to the outrageously audacious, these OOH ads pushed the boundaries of advertising and left us wondering, "Did they really just put that up on the side of the road?" So, fasten your seatbelts and prepare for a comically controversial ride through advertising's wild side. It's going to be a bumpy and side-splitting ride!
 

What Is Controversial OOH Advertising?
A controversial OOH advertising can be defined as an advertisement that stirs up strong emotions, provoking a reaction from viewers. This can occur due to a variety of factors, such as explicit or offensive content, social or political messaging, or the use of controversial symbols or imagery. The intention behind these advertisements is often to generate publicity, albeit at the risk of backlash and controversy.
 

Why Businesses Use Controversial OOH Advertising?
OOH advertisements have long been a prominent form of marketing, aiming to capture the attention of passersby and leave a lasting impression. However, to ensure the brand's message is able to capture the audience's attemtion, some brands will ensure they OOH ads stands out in many way. Some uses humorous message and some use sensitive (aka controversial) text or visuals. Throughout OOH history, certain OOH advertisements have sparked controversy, generating widespread debate and discussion. These advertisements have pushed boundaries and challenged societal norms, often leaving audiences shocked or enraged. Wonder how to maximize impact on OOH advertising for your brand? Consult with Firstboard today!

Now are you ready for the fun part? Let's go!
 

Subway

Sorry, what?? SEX!? Chill guys, the company just wanted to get the passersbyers' attention. I mean, who doesn't love controversial things, at least not me (lie).This Subway advertisement has absolutely nothing to do with their sandwiches, and yet it works well for advertising their brand because of the shock value. It's a smart way to use the concept of controversial advertising as a sellpoint without actually doing anything sexy. Plus, sexy billboards usually don't spell "sex" out in their advertisements. 

 

Bergemann & Son Funeral Services

If you happen to see this kind of OOH ads in your life, never ever step forward. I repeat again, NEVER! Unless you want to see Paradise "Little Closer". This advertisement was placed in a Berlin subway across from the platform with the message, "Come a Little Closer". This advertisement was a funeral services business and they were trying to use dark humor to build brand awareness. This advertisement was very controversial because many people do not take death lightly and this advertisement literally tells passersby that if they were to come closer and get hit by the subway, then they would be using their funeral services. Dark humour at its finest!

Controversial Means Better Impact?

Despite the numerous benefits and long-lasting imprint on consumer's mind, there are a few considerations when incorporating humorous messages into your billboard advertising. After all, the purpose of advertising humorous OOH ads is to capture the audience's attention. To ensure your idea for an outdoor campaign does not create a backlash on the brand, consult with our Firstboard specialists to ensure it's executed effectively. We offer tailor-made Out-of-Home solutions, aligning with your campaign goals, target audience, budget, and unique requirements. Don't hesitate – send us a consultation request today!

And you think only western countries are advertising this kind of crazy advertisement? Prepare yourself for a surprise!
 

Sugarbook 

Do you remember a bunch of billboards in Bangsar and Mont Kiara caused a heated debate and mixed reaction from Malaysians in late December 2019? It's none other than Sugarbook, which basically helps connect potential sugar babies 'aka' broke college/university students with their potential sugar daddies. Is it legal prostitution site!? Nope. Please find an actual job for yourself students. This is legit dark hole and prostitution in the name of dating. (Me, proceeding to browse the website under my blanket)

 

Astro

When the billboard designer let their assistant take over on the sick day. Citizens on the next day:"Mangkuk"? Mangkuk, who? Where is my broomstick!? Still wondering how bad the novelist was until they got on the billboard of "Shame" and how could they make such a mistake? Indeed, clueless. However, it's hilarious on so many levels because "mangkuk" refers to stupidity in everyday conversion with friends, colleagues, or just for fun. Sometimes, it could be an insult as well. If we translate these words into English, it means "Stupid Novelist". Please, I'm already on the floor. No more!

Side Note
Controversial OOH advertisements continue to attract attention and spark controversy to this day. From provocative imagery to offensive messaging, these advertisements are designed to capture attention, often at the expense of public outrage. It is important to remember that controversial OOH ads can also spark meaningful discussions about societal values, ethics, and the power of advertising. The impact of these advertisements serves as a reminder that marketing strategies should be approached with sensitivity and responsibility, considering the potential consequences and reactions they may evoke from the public. 

Important Advice
Okay, let's get real. Controversial OOH ads in Malaysia? Big NO from us at Firstboard. Malaysia is a melting pot of diversity, and we ain't stirring any sensitive pots here. In most cases, it cases a backlash on branding if you play the racial and culture cards. Plus, dark humor? Not everyone's cup of teh tarik. Here's the deal: Dewan Bahasa dan Pustaka (DBP) won't give you the nod, so submitting that controversial gem? Waste of money and clock ticks. Get the vibe right, folks! We're all about humor, creativity, and cultural relevance—make the audience laugh, connect, and remember. That's the billboard game, Firstboard style.

Want to achieve unique and brilliant OOH advertising for your business? We got you! Check out Firstboard home page for more information and book a consultation with us today! 

Image Credits: Ramtin Visual Diary,  PROPAGANDA FOR CHANGE, Teh Talk, Blogspot