OOH Advertising: 4 Tips to get you started!
OOH advertising; 4 tips to get you started!
For anyone that is unfamiliar, any visual advertising media that people encounter outdoors is known as Out-of-home advertising. Over the past decade, the resurgence of OOH advertising has made the medium an essential part of any serious marketing strategy.
Despite understanding the benefits of OOH advertising; small business owners out there may be overwhelmed by how and where to begin. Here is a short guide with some helpful tips on how to strategize your OOH advertising campaign.
Like any other media marketing campaign, it is important to define your goal. This goal can be simple or elaborate like branding, announcing an event, unveiling new products and features, or expanding services. Once your company has a clear idea on the message they want to get out there, it is time to start looking for appropriate OOH advertising locations.
Here are 4 tips for making sure your OOH campaign stands out and garners the attention it requires.
#1 Worth sharing
The success of an OOH advertisement essentially hinges on the attention it receives. The best OOH advertisements are the ones that make people stop in their tracks, take a picture, and share it with their friends via text or social media. It’s a simple equation, the more eyeballs laid on your advertisement, the more your brand is likely to be remembered and talked about.
Gucci’s art wall OOH advertisements literally beg passers-by to snap a pic for the world to see.
#2 The right location
As mentioned before, this is probably one of the most crucial aspects of your campaign. You want to choose a location for your advertisement taking into consideration geography, demographic, and budget. Besides that, where you decide to place the ad will determine the size of the ad. The physical size of the ad then invariably effects the design and copy, for example there are obvious differences between what can be expressed on a billboard than say on a park bench.
This OOH advertisement encapsulates the idea of ‘getting the right location’ perfectly.
#3 Research your competition
Before finalizing a location for your advertisement, seek out your competitors OOH advertisements if any. Analyse the message they’re trying to get across, and the design they’ve applied. Analysing what you like and dislike about your competitors advertisement can give you a keen sense of what you think will work in your own ad design. It is unadvisable to place your advertisement directly next to your competitors, as this can degenerate into a petty ad war that can sometimes derail your campaign.
This is an example of a billboard war between BMW and Audi
#4 Less is more
This is something that’s easy to get wrong. When designing your OOH advertisement, make sure it’s concise and to the point. You want to get your advertisement’s message across with no more than 15 words. You don’t want viewers of the advertisement to lose interest quickly by having to read more than what’s necessary.
Mini Cooper getting their message about safety out there in a single sentence.
Keeping all these factors in mind, your company will be equipped to unveil an absolute dynamite OOH advertising campaign, guaranteed to captivate the audience’s attention.
