Train Media Advertising and What It Has to Offer

Train media advertising and what it has to offer.

According to the International Union of Railways, there are about 44 million people that travel by train in Malaysia every single year. Based on these statistics train stations create an incredible opportunity, as brands are presented with an immensely diverse audience to market their products and services to. Train advertisements are generally of massive importance to both private and government entities.

Here are a few benefits of Train/ Railway advertising:

Exposure and Attention: Among the many Out-of-home advertising formats, railway advertising has the distinction of being able to assure reaching an audience comprised of people from all walks of life. Train stations are a hub for travellers of all types including business people, families, students, office commuters and leisure travellers. As stated, trains attract an audience from varying demographics and social classes, but also cover massive distances that in essence assure that the message being delivered by any particular brand will most likely be spread to various areas.

Undivided Attention: Audience attention is also a key distinction of train station advertising. This is due to the dwell time travellers experience when waiting for their respective trains. By waiting for their trains, travellers have time to absorb their surroundings, or at the very least sub consciously take it in. This is very valuable to brands as a well-positioned, clever advertisement is almost certainly going to captivate the attention of travellers. The managing director of KBH on-train media, Ian Reynolds, once disclosed in an interview that research conducted by his company found that 94% of train commuters could indeed recall ads noticed on their respective journeys. Dwell times can essentially make travellers highly receptive to advertisements, maximizing the potential attention a particular advertisement can receive.

Versatility and Types: The versatility, or selection of formats that train station advertising offers is also an attractive feature becoming ever more popular among advertisers. The types of train station advertising formats that can be found on the platform include : banners, six sheets, billboards, digital screens etc. And formats visible on the train itself include: horse shoe and turnstile wraps, in-train overhead panels, in-train side panels, window displays, bench graphics, vertical and talking lightboxes, bulkheads, and the list goes on and on.

Affordability: Train Station advertising is a must have for any brand’s advertising campaign, and not just because it is capable of reaching both mass and niche markets, but also because it is a relatively affordable format of OOH advertising. For example, in Malaysia train media options available on the website AdEasy offer in-train advertisements on the Mass Rapid Transit or MRT train for a meagre RM 7000 (starting price). The most impressive aspect however, is that the advertisement has the potential of making 5,200,000 impressions.

All the evidence presented simply showcases Train media advertising for the invaluable marketing tool that it is. With millions of people travelling by train every year for work or leisure, the significance of this transport system cannot be understated. Railway or Train advertising remains a key source for maximizing visibility and reach for any advertising campaign out there.