Types of Indoor Advertising

Indoor advertising plays a significant role in the OOH advertising scene. Instead of big billboards that target audience in their vehicles, indoor advertising builds a closer relationship with the audience as it is literally ‘closer’ in sight. 

Executing an indoor advertising campaign is wise because it is affordable and able to reach the right demographic more precisely. Works effectively for large and small businesses, a well-planned indoor advertising campaign guarantees brand awareness and high Return on Investment (ROI).

At the right place, with the right medium, here are the types of indoor advertising that you can choose for your next OOH advertising campaign.

1. Hanging bunting / banner

Photo courtesy of Pavilion KL

Hanging buntings or banners are hung high up on the ceiling in a building. They are mostly spotted along the aisle or in the centre of the building. This type of advertising is visible to people on a lower floor when they look up, and viewable at eye level for people walking on a higher floor in the building. Depending on its size, a small hanging bunting or banner can be a cost friendly option for indoor advertising. However, if you are looking for something bigger for your brand to stand out, choose a giant banner as it can garner the crowd's attention even from afar.

2. Digital signage

Photo courtesy of Kesion Malaysia

Indoor digital signage is usually located at places where it is easily visible to people. The most common type we see in malls are standing digital kiosks. It is a type of indoor advertising that makes people stop and interact with it because it is eye-catching. Kiosks located near the final decision point of shoppers are also effective for the recency effect to take place. 

3. Pillar wrap

Photo courtesy of MediaSavvi

Pillar wrap is an interesting option to choose because there are pillars everywhere indoor. Pillars inside the building including the car park can be wrapped with advertisement to attract eyeballs. It is a smart way to advertise your brand because people will walk past pillars everywhere they go indoors, giving a high visibility rate for them to notice your brand.

4. Lift door sticker wrap

Photo courtesy of Midor

Lift door sticker wrap is the advertisement wrapped at the doors of lifts in buildings. It is an effective way of advertising because people will take a look at the lift door as they are waiting for the lift to arrive. The waiting time is usually not long but it is enough to showcase your brand to an audience. 

5. Escalator 

Placing advertisements on escalator is a creative approach. The graphics installed on the body of the escalator including the steps and glass panel on the side are escalator advertising. What makes escalator advertising unique is the creative potential that advertisers can apply in designing the campaign especially in putting designs on the steps of the escalator that are gradually appearing and sinking. Most importantly, the footfall on escalators is massive and the duration people stand on it is adequate for the advertising to speak for your brand.

6. Boom gate

Photo courtesy of Brandavision

Boom gate is the toll gate that we see at the entrance and exit of car parks. Advertising on boom gate will leave a strong impression as it is unavoidable. Drivers will have to go through the boom gate to enter or exit the building and this will allow them to slow down to notice your brand on the boom gate.

Attract more audience with indoor advertising now!

Indoor advertising is a promising way to showcase your brand message and advertise your brand. With so many options available to choose from for indoor advertising, there is definitely a type that suits your brand.

Hit Firstboard and their media specialist will guide you through your campaign.