A Beginner’s Guide To Designing An Effective Billboard
Is Billboard Marketing Still Relevant In Malaysia? We all know for a fact that it has been here for centuries, and since its wide usage, many advertisers have gained engagement and exposure through billboard advertising. But that is during the early peak of billboards. It is 2023, many forms of advertisements have emerged since then.
What Makes An Effective Billboard
Hence, this makes it important for those who are planning to venture into billboard marketing to learn the effective ways to design an effective billboard. Here are 3 keys that should be paying attention to when designing one.
When designing a billboard, remember that less is more. Keep things as simple as possible. Viewers would not have time to read the specifics because they will be moving quickly. It will be simpler for someone passing by in a car or to understand the message if large, bold letters and images are used.
Take into account the location of the billboard and design it with pedestrian or vehicle traffic in mind. For example, someone driving on a motorway will have greater approach time to take in the advertisement if the writings are simple and can be easily understood.
On the other hand, pedestrians have more time to take in an advertisement. A little detail could be added to smaller billboards by the sidewalks. However, keep in mind that most people won't pause to read. It must be as straightforward as possible.
Billboards are frequently arranged in designated zones. This implies that a lot of adverts could divert a potential customer's attention, therefore a design needs to stand out. Understanding The Colour Psychology might help you decide better colours to use on your billboards. The pressing question here is, how do one steal attention given that less words are used?
Consider something similar to a TV commercial. Good ones leave an impression on your mind. The same concept applies for billboards. Viewers will remember the specifics of the billboard if it features anything memorable.
When you drive past an interesting billboard, you tend to remember billboards with catchy phrases or unique designs. Best believe that the next time you drive past it, you will be more aware of it and want to pay attention to what it is about. This is why using billboards for advertising may be quite successful. Instead of constantly having your marketing shoved in their face, as is the case with other forms of advertising like digital media, the consumer genuinely searches out your advertisement.
You can search up Examples Of Successful Billboards. It should help you understand your advertising intentions better. Get brief ideas on how your billboard is expected to look like, and find the ones that match your business's style.
Still confused and clueless? Contact our team for a more thorough guidance! We don’t bite!