Guide to Plan an OOH Campaign

You are considering taking your advertising to Out-Of-Home (OOH) medium but you are not sure of what to do? Start with planning your campaign first.

Planning an OOH campaign is simple but the key is to ensure its effectiveness according to your brand’s goal. Successful advertisers can achieve a high Return on Investment (ROI) with OOH campaigns because they have an organized plan to guide them through the process. To help you get started, here’s a simple guide to plan your OOH campaign. 

Set a goal

What is the goal of your OOH campaign? The very first question to ask yourself. While the main objective of an OOH campaign is to promote your brand, you should also set a realistic goal of what you want people to know through your advertisement. For example, do you want to drive people to your business’s location? If yes, your advertisement design and location should match well with the objective. 

Identify target audience

Who is your audience? Determine your target audience and specifically curate your ads content to them. It is important that you understand your target audience behaviour to come out with suitable content that will entice them. The analysis can be obtained through the insights and reports from your social media accounts or you can conduct surveys to gather feedback from your existing customers. These efforts will help you to identify the important traits of your audience to optimise your campaign.                           

Set budget

How much do you plan to spend? Understanding the market price and knowing how much you are allocating to run the campaign is important. The price for OOH media can differ according to the type, size, location and rental period. If you are looking to use a more creative medium like 3D billboards expect it to cost more; If you’re planning to advertise during peak period, for example, festive seasons or key national occasions, set a higher budget too as this is the time where most advertisers would want to advertise their brand. From the design to the rental period, your budget will determine what you get. However, keep in mind that a higher budget would give you greater creative capabilities, but it does not mean that you could not achieve your goal at a lower cost. Thus, this is the stage where you decide how much money you have to allocate to achieve your goal. 

Choose location

Where do you want to install your advertisement? Choosing a suitable location will help you reach the right people – your target audience. Two things to keep in mind when choosing a location: the area and the place. For example, if you are targeting an audience in Klang Valley – area, you might want to consider highways like The Federal Highway – place. Places you can put your ads include highways, roads, and indoors.  You have to carefully choose your location to get the best result. 

Done!

Now that you have your advertising plan ready, you can now hop on Firstboard to do these:

Or you could just hit Firstboard and wait to be assisted by a team of media specialists that will simplify the complicated process for you!

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