Interactive OOH Campaign

True to its name, interactive OOH are put up with the aim to interact with its audience. It is often presented in digital billboard (DOOH) and can be in various different media elements of video, audio, or gifs and other elements that differentiate it from a standard, static billboard. However, as technology evolves, brands get more creative and go beyond the typical media elements with their outdoor campaign. 

Adidas

Image via Ad Age

Adidas in one of its campaigns advertising a new line for swimwear has taken its advertising into a whole new level with a liquid billboard. The pool-like billboard in Dubai is filled with 11,500 gallons of water. It aims to empower women rights in sports and has invited local athletes to take a leap in it. The footage from the billboard is then projected into a digital screen nearby an Adidas flagship store allowing more audience to witness the brilliant campaign. 

Reebook

Image via Adweek

Equipped with a speed cam and shoes display, a billboard by Reebook in Stockholm gives out a free pair of shoes to anyone who runs fast enough. Anyone who is able to run faster than 17 kilometres per hour will get to unlock a free pair of Reebook ZPumps for themselves. Nothing beats free merchandise right!

Pepsi

Image via Ads of the World

Using augmented reality (AR) in its interactive billboard, people who look at this Pepsi MAX billboard will look at the ad as if they are looking through a glass panel. The billboard shows real-time passers by, but what’s not real is the extreme scenes happening on the other sides of the glass. So much for a normal day 

The future of Interactive OOH advertising

Comparing standard billboards to interactive one, interactive advertising tends to drive dynamic, intimate, and longer-lasting brand relationships with consumers.

 

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