Types of Advertising Media
Advertising is a way for businesses to reach people and attract potential customers. There are many types of advertising media exist today. From online medium to offline medium, here are the popular advertising media that advertisers usually use in 2021.
Internet
Pay-Per-Click
Pay-per-click (PPC) allows advertisers to pay only for the number of clicks on their ad. This ensures that only the targeted people and people who are interest in your business or product and services will reach your ad, eliminating the costs and efforts for the wrong people. PPC works when a person clicks your ad that pops up when they search about related keywords, thus you only have to pay for the clicks. A well-known platform for PPC is Google Ads.
Pay-Per-Lead
With Pay-Per-Lead (PPL), advertisers need to pay an affiliate according to the leads that they produced for them. Once a generated lead meets the criteria discussed, for example, leading a potential customer to open an account in a website, signup for trials or download software, the affiliate or agent will be paid. It’s basically pay-per-potential customers. The trend nowadays is getting influencers to promote a product through a social media post.
Paid social
Paid social is a convenient medium on social media for advertising. It allows advertisers to customize a campaign according to their target audience and budget. Once the campaign is running, your ad will reach people that you target and the number of people reaches depends on how much you are paying. It is an easy way to reach more people through an algorithm, suitable for small and big businesses. Facebook ads and YouTube video ads are examples of paid social advertising platforms.
Email is an effective medium for advertising and marketing. Most businesses obtain the email address of their customers through their website and attract them to sign up for their email subscriptions. This way advertisers can share insightful posts with them and they will be able to get updates about the business through email.
Print media
Newspaper
Newspaper advertising is timely and flexible. Advertisers can advertise their ads in a local newspaper in just a few days after submission as the ads can easily and quickly be inserted into the available ad space. The Star, Malay Mail, New Straits Times and more are examples of top newspaper publications that advertisers would consider to advertise at for their popularity and credibility.
Magazine advertising can offer a more specific type of readership according to the category of the magazine. For example, a sport clotting brand can consider advertising at a sports magazine to ensure that they can reach and appeal to the right audience. The high-quality printing of a magazine also enhances the ad and makes it more appealing to the readers.
Radio
Radio advertising allows people to remember a brand message through memorable tunes, suitable rhymes or impactful voice effects. The repetition of ad recordings can ensure that people will hear it multiples times in a certain period.
Television
Television advertising is a medium that can reach a large and targeted audience. With so many channels of different categories broadcasting on television, advertisers can choose to advertise at suitable channels according to their target audience.
Outdoor media
Photo courtesy of LEDSign
Outdoor or out-of-home (OOH) media is advertising that exists outside of the audience’s house. OOH media is a good way to increase brand exposure and allows people to recognize your brand. Billboards, digital signage, banners and all forms of ads that can be seen on the streets, malls, offices and transit stations are outdoor advertising that can reach a large audience. Outdoor media is now often combined with other mediums to boosts the impact of a campaign.
Mixed channel method
Most businesses nowadays do not solely focus on a medium for advertising anymore. To enhance the impact of an advertising campaign, advertisers will use a different medium to advertise. For example, outdoor media is often included for advertising along with social media ads like paid social. By mixing outdoor media with other media, it is proven that businesses do see an increase of leads to their website or social media.
Start considering a mixed channel method and wait to see the fruitful results later.
For outdoor ad space, please look for Firstboard.
