Types of Airport Advertising in Malaysia

Airport advertising is a type of out-of-home (OOH) advertising that you see in airports. It consists of multiple outdoor advertising mediums that are used to target travellers and workers at airport terminals. 

There is a wide range of options for advertisers to choose from in airport advertising. Here are the types of airport advertising that you can spot in Malaysia.

Entrance wrap

Image via MediaSAVVI

Entrance wrap is wrapping advertisements to the entrance or door of the airport. Advertising at the entrance would leave a stronger impression on the audience as it is the first thing that they see when they arrive at the airport.

LED screen

Image via Absen

With the rise of digital-out-of-home, LED screen is something that cannot be missed out. LED screens can be spotted widely across the airport. From the departure hall to the baggage carousels, LED screens are attached at key spots in the airport to ensure that people see the advertisements.

Lightbox

Image via Redberry

A lightbox is an advertising display that can also be found in airports. It is a standalone display that can attract passers-by’s attention for its bright appearance.  

Backlit banner

Image via X-FAB @ Twitter

A backlit banner utilizes translucent material that allows light to pass through from behind the banner. This makes it visible in the dark even without a lightbox. A large sheet of backlit banner is a popular advertising medium in the airport. 

Pillar Wrap

Pillar wrap is now everywhere in OOH, including airports. It can be spotted inside and outside of the airports, usually at key spots that people will pass by. For instance,

Baggage claim area:

Image via MediaSAVVI

Along the main entrance road:

Image via MediaSAVVI

Baggage carousel

Image via MediaSAVVI

The baggage carousel is a medium that specifically targets an audience who are claiming their baggage in the area. Advertisements are wrapped on the carousel, making it highly visible to the people there. It is a wise place to advertise as the audience will put their focus on the carousel while they look for their belongings to arrive.

Exit barrier

Image via MediaSAVVI

Advertising at the exit barrier at the arrival hall is an unmissable medium. This is aimed at people who are waiting for their family, friends, or guests to arrive. The dwell time of waiting in the area will make them notice the advertising around them. Thus, the exit barrier can stand out for its strategic location. 

Airport advertising offers many advantages to advertisers. It is undoubtedly an effective medium to reach a large audience to build brand exposure and brand recognition.

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