What Are Current Billboard Advertising Trends in 2023?

What Are Current Billboard Advertising Trends in 2023?

Did you know that 65% of consumers who saw a digital billboard are most likely to engage in browsing at least one by visiting a website or premises or social media channels? That’s more than average! So how can you capitalise on that? All you have to do is get into outdoor advertising (OOH) with the most eye-catching designs to make your ads stand out from the rest. If you don’t, your competitors will. 
How can I get my advertisement stand out from the competitors? Is it hard? Definitely NOT! 

For a successful outdoor campaign, consult with our Firstboard specialists to ensure it's executed effectively. We offer tailor-made Out-of-Home solutions, aligning with your campaign goals, target audience, budget, and unique requirements. Don't hesitate – send us a consultation request today!

Isn’t it an interesting fact? Let’s explore more in detail about the current billboard advertising trends for 2023!

 

Billboard Advertising

We all know that the most popular and effective form of outdoor advertising (OOH) is billboard advertising, which promotes a product, service, or event using large, printed signs. So, what's trending now? Static billboards, digital billboards, or mobile billboards? Let me give you a light brief so you will get a better understanding before we jump into the main discussion!

• The most classic one is Static Billboard. It’s more affordable to build and maintain than a digital one, and it also has a captive audience AKA the drivers who are stuck in traffic with nothing else to do but look at the billboards. 

• Then we have Digital Billboards, which are computer-controlled electronic displays that show high-resolution images and videos. They display static or animated advertising content and can be rented on a short or long-term basis by businesses. 

• Last but not least, Mobile Billboards are a form of outdoor advertising that places billboards on a trailer, truck or even on bicycles and drives around in busy areas to reach audiences with a message or product. 

 

What Billboard Advertising Trends Now?

1. Augmented Reality Billboards

Augmented Reality Billboards allow the viewers to truly gain interactive experience. By using their smartphones or other electronic devices, people can see and interact with 3D images that are superimposed on the real world around them. It’s not just about providing a cool and unique experience. Plus, it’s a creative way for businesses to engage with their customers. Take a look at Malaysia's First Ever Augmented Reality Concert Just By Scanning A Pepsi Bottle!

2. Guerilla Advertising

You might be wondering what this is? I had never heard of it before! Well, do you remember McDonald's Malaysia's Fries Crosswalk at Bukit Bintang? Yes, that's Guerilla Advertising! 

Basically, guerrilla advertising is a marketing campaign that is conducted unconventionally and often involving unusual tactics and techniques to surprise the audience. Most importantly, it creates an experience that the passersby will remember long after seeing the advertisement even though they don’t necessarily purchase the product or services. Simply put, businesses aim to create memorable and impactful advertising. Check out this article to know more interesting facts about Guerilla Advertising!

3. Transit Advertising

It’s a type of advertising that uses the public transport system to place the advertisement messages. These adverts can be placed in or on a bus, a train, a truck, or the transport infrastructures like bus or train stations. It’s a great strategy for a brand to convey their message and maximise the reach to a large audience daily. Transit advertising comes in various forms, such as print advertisements, digital displays, and audio ads. Aside from that, it’s cost-effective because the businesses can rent transit media to gain large impressions at a low cost.

4. Street Furniture Advertising

One of high-impact connection advertising in out-of-home (OOH) advertising. Street furniture advertising placed in close proximity to pedestrians for stand-out and eye-level viewing. It could be included at bus shelters, transit stations, newsstands, benches, kiosks, as well as a shopping mall and convenience store panels. Some of the brands took Street Furniture Advertising to the next level though! Check out this amazing Marvel’s Spider-Man 2, PlayStation launch at The Starhill, Bukit Bintang

 

Summary 
In summary, the most popular types of billboard advertising in 2023 are digital billboards, static billboards, and creative billboards. The effectiveness of billboard advertising depends on multiple factors, including location, audience, message, design, and exposure frequency. Companies that want to make an industry-shaking impact should consider billboard advertising as an essential channel for their marketing efforts.

 

Do you want to keep up with unique and brilliant advertising trends for your business? We got you! Check out Firstboard home page for more information and book a consultation with us for your OOH campaign today!

 

Image Credits: Adobo Magazine, Little Black Book, kewpie Malaysia, IGN Southeast Asia