What is Mobile Outdoor Advertising?

Mobile outdoor advertising is a niche outdoor or out-of-home (OOH) advertising medium that allows advertisers to customize ads on vehicles like cars, buses, and trucks to reach a wide range of locations. The growing demand for mobile outdoor advertising can be attributed to the growth of OOH advertising as a whole. While most OOH advertising is static and limited to certain locations, mobile outdoor advertising is an attractive medium for its movability.

Types of mobile outdoor advertising:

Depending on the campaign goals and budget, there are various types of mobile outdoor advertising available today for advertisers to select from. 

1. Vehicle wraps

A vehicle wrap is the most common type of Mobile Outdoor Advertising. Vehicles are either covered partially or completely with an advertisement that is printed in large vinyl sheets. Some examples that can be spotted in Malaysia are:

Bus wraps

Photo courtesy of AD-ON-BUS

Truck wraps

Photo courtesy of Site Page

Van wraps

Photo courtesy of YPE Signcraft

Car wraps

Photo courtesy of Grab

2. Mobile billboards

Click to watch:

Photo courtesy of Imej Jiwa

Instead of large sheet wraps that stick on vehicles, a mobile billboard is the billboard advertisement attached to a vehicle. This includes large static and also digital displays. 

3. Car-top advertising

Car-top advertising is attaching an advertisement on top of a vehicle. The media attached can be signs, digital screens or a 3D prop installation.

Photo courtesy of ENOMAD

Photo courtesy of MobileAds

Car-top advertising often comes along with car wraps advertising to boost the campaign visibility and impact.

4. Bicycle advertising

Photo courtesy of CamAd

Bicycle advertising is the newest trend in mobile outdoor advertising. It is attaching advertisements on bicycles everywhere in town to gain a wide range of exposure. This is a smart way to advertise as these bicycles could reach anywhere within an area, depending on the rider’s destination. 

An unmissable medium

Mobile outdoor advertising is a medium that will attract eyeballs on the streets. Its ability to move around is what makes it interesting and advertisers can utilize it to showcase their brand message uniquely. 

Hit Firstboard to roll out an eye-catching mobile outdoor advertisement for your brand now!