3 Purposes of Advertising

It is generally known that advertising has been a medium for business owners to reach users or potential customers. There are various types of advertising media from online to offline medium and with a proper plan, they are capable of reaching a large and diverse audience. Therefore, it is important to acknowledge the purposes of advertising to ensure that you are able to run a smooth and impactful advertising campaign for your business. Here are 3 main purposes of advertising.

1. Informative Advertising

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Through a factual manner, informative advertising relies on the features and strength of the products or services. For example car ads stressing on the safety features or shoes ads that stress on comforts. By educating audiences with attributes and benefits of the product/services, this further creates awareness on the brand, product, or service provided.

2. Persuasive Advertising

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Persuasive advertising often attempts to convince consumers into purchasing by appealing to their needs and desires. Often, it uses the user-oriented approach that functions to attract and engage as the main focus is to satisfy consumer’s needs.

3. Reminder Advertising

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Also known as retentive advertising, this type of advertising is often associated with products in the mature stage of their life cycle, as it usually aims to attract consumers to remain loyal to a brand or even influence consumers into changing brands. For example, through an advertising campaign, a brand may remind people about the need for a product or service, or the features and benefits it will provide when they purchase promptly.

 

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