3 Reasons Why Mixed Method Advertising is Good for Your Campaign

In the midst of this pandemic, some people might wonder if OOH advertising is relevant to be included in a brand’s advertising campaign. Other than being creative to deliver an impactful message with your OOH ad, an engaging outdoor advertising will also raise your brand awareness and brand recall to remind your consumers that your business still exists. However, instead of focusing on one medium in your advertising campaign, businesses and advertisers found that a mixed-channel advertising drove their campaign to be more impactful. Here’s why:

1. Immediate targeting

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With outdoor advertising you will get a large and diverse audience, which is really good for brand awareness. But how to make sure that it is enough and impactful to your product or brand? Mixing outdoor media with other advertising media that is according to your audience demographic might be helpful. For example, combining outdoor media with online advertising will definitely give you higher chances of reaching your target audience which can drive action.

2. Adding coverage

Image via TECHTELEGRAPH

Mixed method advertising will definitely add coverage to your advertising campaign. Online advertising may function to fill in the gaps of reaching people who are not exposed to your OOH media, making your advertising more impactful as it reaches more audiences at the time of your campaign.

3. Retargeting 

Image via Icon Finder

Imagine that your audience has seen you in an OOH media and is interested in your products or services. But as they are on the move and are probably thinking of the list of groceries they are going to buy, they have limited time to search for you online and may even forget their interest in your products or services. By integrating outdoor with online advertising for example, your campaign will serve more impact as higher brand recall may be achieved as they will see it no matter if they are outside or at the comfort of their home. 

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