Getting the Best Out of Your Outdoor Advertising: 6 Best Practices

Now you are considering outdoor advertising for your campaign, but don’t know if it will really work for  your brand? Worry not, these are 6 best practices that can help you get start worry free!

1. Get the Placement Right

Image via Laguna Media

Your billboard can’t move. So make sure that you place it in the right location that is able to reach your target audience. Choosing the right location for your brand might be tricky, but the most important points to consider are:

• Visibility
• Audience demographic
• Proximity 
• Traffic count
• Competition 

2. Optimize your OOH timing

Image via Domino's Pizza Malaysia

When does your product have the highest demand? That is one of the things you can consider if you are putting up a billboard. If your product is seasonal, make use of the season to go all out with your marketing campaign in that specific time so that you get higher brand awareness and brand recall. 

3. Focus on the Perfect Format

Image via Big Tree Outdoor

Outdoor advertising offers various unique formats, each with its own benefits and advantages. In Malaysia you can have a static billboard that can be put in various different places, mobile billboard, digital billboard, or even AR digital billboard. 

4. Build the Right Message

Image via The Straits Time

With outdoor advertising, it is important that your advertisement is attention grabbing, but what’s more important is for you to be straight forward, clear and concise. This is because your audiences are on the move, and they won’t spend so much time reading a long message billboard. But this doesn't mean you can’t get creative. With the right copywriting skills you will be able to create a short and clear message to attract the audience.

If you're unsure how to or do not know where to start or even feeling overwhelm doing it yourself, look for a media specialist to do it. They provide professional suggestion to do it right!

5. Pay Attention to the Creative

Image via Kancil Awards

Remember that creativity drives engagement, it is among the aspects that grab the attention of your audience. These are some important things to consider in the aspect of creative development for your outdoor advertising:

• Size and format
• A balanced used of imagery, words, or any other elements included
• Visibility in terms of how easy it would be to decipher your design and message

6. Integrate OOH with Other Media

Image via Pinterest

OOH should not be the only medium in your advertising campaign. There are various different types of advertising media you can consider while planning for your campaign. However, to optimize your outdoor advertising, you may create an impactful billboard that can drive engagement to not only your physical audience but has the unique feature to make it go viral on the internet.

Get the best ad space for your OOH campaign with us!

Hit us at Firstboard and talk to our media specialists about it.