3 Useful Copywriting Techniques for Outdoor Advertising

Whenever you see the word ‘I’m lovin’ it’ you will definitely think of the multinational fast food chain McDonald’s right? That is the main goal of creating an effective and compelling copywriting, which is to make it unique and memorable and further raise awareness to your brand. Here are 3 useful tips for you to start making a unique copywriting for your brand.

Show Your Brand

Other than literally showing the picture of your product, it is also important to create a compelling story of your product that is able to attract audiences’ to make them look and further remember your product, and most importantly your brand. Apple as the largest technology brand for example, is known for their factual approach in advertising. Often, their OOH advertisement can be seen showcasing the most valuable function of their product which distinguishes them from other brands for example ‘Privacy is king’, which is simple yet able to attract attention and is memorable.

Image via Medium

Write Persuasively

Ever feel like you need to buy new clothes even when you already have a closet of rarely-used-clothes? That is how persuasive language works, it persuades you to believe that you want and need that thing. There are 3 categories of persuasion techniques which are ethos that appeal to credibility, pathos appeal to emotions, and logos appeal to fact or logic reason. For example, a billboard advertising by BMW combines credibility and a factual statement of their product to persuade audiences.

Image via Movia

Use the Right Keyword

Choosing the right keywords for your OOH advertising is crucial for the reason that firstly, it attracts and reminds the audiences of your brands, and secondly, it can trigger the interest of your audiences to engage further with your brand. For example the 100 Plus outdoor advertisement by F&N often associated their drink with being active while playing sports and further used the word ‘cergas’ in their ads, which caused audiences to always think of 100 Plus whenever they needed a sports or energy drink.

Image via The Rakyat Post

To conclude, by their very nature, outdoor advertising is meant to be seen by people on the move, which makes it crucial for you to make it simple yet attractive in terms of graphic as well as how you introduce your product. A good copywriting will attract more audiences to not only look at your advertisement but also make them aware of the existence of your brand. Here's how to measure the effectiveness of your OOH campaign.

 

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