Creative Elevator Advertising Ideas
Elevator has become an essential part of most buildings especially in shopping malls and office buildings. As it serves as the main platform for people to commute up and down the floors in a building, advertisers are now using it as an indoor out-of-home (OOH) advertising medium.
Elevator advertising is not plain at all. It is one of the OOH mediums that allows advertisers to play with creativity and create an ad that amazes people. If you are considering to adopt elevator advertising, here are some creative elevator advertising ideas for your reference.
McDonald’s Elevator Counter
Image via Pinterest
This lift door sticker wrap by McDonald’s shows the view of people queuing at the outlet’s counter. With the menu on the ad, it was as if people waiting outside the elevator are waiting for their turn to order a yummy McDonald’s meal.
Radio Jovem Pan’s Elevator Sound System
Image via AdsoftheWorld
Radio Jovem Pan turned this elevator to a big sound system to catch people’s attention. As their listeners are mostly young people, this ad was created at a popular shopping mall where young people gather to attract more similar audience.
Eliane Indiani Fitness Center
Image via AdsoftheWorld
Utilizing the elevator door panel and inner wall, this ad by Eliane Indiani Fitness Center illustrates a man holding a dumbbell in each hand. With the door opening and closing, it creates a fun effect looking like the man is working out at the moment.
Superman, The Movie
Image via ADS ARCHIVE
A teaser from Superman, The Movie. This elevator advertising shows the iconic act of Clark Kent ripping his work shirt to reveal the Superman’s costume. Cool!
The Divorce Lift
Image via AdsoftheWorld
When the elevator door is shut, a perfect wedding photo of a couple can be seen on the door. The twist comes when the door is opened, the couple split up and a sign displaying the Sabrina Stobrawe Divorce Lawyer firm is revealed. This ad was created to tell people which floor the office of the law firm is located at as soon as they arrive at the elevator.
Maxwell House’s Morning Alarm
Image via WPP
Creatively utilizing the floor in the elevator, this floor sticker wrap shows a 3D illustration of a big hole in the elevator. With the realistic illustration, will this immediately wake you up? Because that’s what Maxwell House wants you to feel when you drink their coffee.
Showcase your brand with elevator advertising
Elevator advertising is an unmissable advertising medium. Besides how you can get creative with the medium, the function of the elevator itself will get your brand exposed to a wide range of people. Take advantage of the elevator around your target audience.
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