Outdoor Advertising for SME: 3 Reasons Why its Effective
Billboard advertising costs 80% cheaper than television advertising.
While many business owners especially SMEs think that billboards are expensive, it is actually way cheaper than television advertising. Plus, with the high ROI it offers; which is up to 497% in 2020, it will actually be worth your advertising and marketing effort.
Not convinced yet? If you're among the SME owners that needs more reasons to invest in billboard advertising, here's 3 other advantages billboard advertising offers:
1. Maximum exposure to a larger group of audience
2. Higher brand awareness
3. Attract captive audience
1. Maximum Exposure
Image via Google Street View
98% of people see an OOH ad each week
It's a billboard; the big-sized boards are meant to reach and be seen by a massive crowd. Known for its large size and is usually located in crowded areas, billboard is a good choice for you to introduce your SME to a larger sized public where a diverse audience will be seeing your ads.
2. Higher Brand Awareness
Image via LAGUNA Media
Apple, Google, Amazon & Netflix are among the biggest billboard spenders.
Even big brands are spending money on billboards; because it is a proven marketing technique that is able to reach a whole lot of audience in which it also encourages conversion. This is because outdoor advertising is proven to be the most effective tool for brands to communicate and engage with audiences. That is why it is important for SME to build your brand by communicating with your customers as this will evoke customer's trust in your brand.
3. Attract Captive Audience
Image via Global Times
71% of consumers look at the roadside messages on billboards.
The big billboard can’t move! Imagine this, most working people often travel using the same route everyday and they will see the same billboard with your ads; SMEs, this is your chance! The repetition will definitely deliver values to your brand in terms of increasing awareness and spurring action. Other than that, the real-life experience given by billboards are like no other as it is engaging and you can’t skip it. Often, audiences have the choice to skip online ads, or zoom through TV and radio ads, but with outdoor advertising this will never happen!
By now, SMEs should probably already consider including outdoor advertising as part of your next marketing campaign.
Hit us up at Firstboard and let our media specialists assist you!
