Top 5 Reasons to Use Airport Advertising

Airport is a bustling place filled with people from all walks of life, ready to travel. With airport advertising, advertisers have the opportunity to connect with travellers to deliver brand messages and establish brand awareness. Airport advertising can be an exciting part of a traveller’s journey and an advantage for advertisers to create a positive brand image.

If you are unsure of why advertisers would want to invest in this medium, here are the Top 5 Reasons to Use Airport Advertising.

Diverse Audience Base

Airport advertising offers a wide and diverse consumer base. Everyone and anyone could be at the airport. Whether it is for a fun holiday, a trip back home, a business trip or even workers at the terminal, the audience base is made up of local and international individuals with different purposes and demographics. This includes influential business decision-makers and affluent travellers who are ready to buy. 

Receptive Audience

Travellers at airports are excited and highly receptive to their surroundings. Because of their excitement, travellers are ready to look at the advertisements in the airport. They will focus on the ads around them to look for exciting things that can add value to their travel experience. 

High Dwell Time

Travellers are advised to arrive at the airport at least 1-3 hours earlier before departure. However, they are many travellers that arrive at the airport earlier than expected to avoid the long queues at the counters or purely just for leisure. With so much dwell time while waiting for their flight, they are more relaxed to look around and absorb the brand messages in their surroundings. 

Drive Leads

According to a study by Clear Channel Airport, 80% of frequent travellers notice the advertising media in airports and 42% of them take action afterwards. The action includes going to a store or visiting a website to learning more about a product, brand or service they see in the advertisements. 

Premium Brand Position

Airports are subconsciously associated with premium and luxury. According to research by JCDecaux UK, 71% of first-class airlines expect reputable brands advertised at the airport. With airport advertising, advertisers can improve brand impression and build a prestigious image in the mind of the audience. 

Airport advertising will continue to flourish in the out-of-home (OOH) industry for its ever-growing audience. With so many types of airport advertising media available, advertisers can create innovative and creative ads that can capture traveller’s interest. 

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