What is Interactive Billboard?

There really seems to be no limit when it comes to out-of-home advertising. True to its name, interactive billboards allow interaction between the ads display and their audience, be it scanning a QR code with your mobile or simply walking under an ads to light it up. The ads are often innovatively planned to really catch audiences’ attention, make it memorable and somehow leave a higher impact on purchase intent.

The Benefits of Interactive Ads

According to Mobvista, interactive ads are found to be 47% more effective compared to non-interactive ads in terms of time viewing. This will benefit brands as it increases brand awareness and brand recall which further delivers a higher conversion rate that turns views into action.

Image via Mobvista

Simply put, interactive advertisement works well because it creates higher levels of engagement thus, better brand recall and conversion rate.

Brilliant Interactive Ads

1. McDonald’s Malaysia ‘Save the Sundae’ billboard in exchange for an ice cream voucher.

Image via PubNub

2. Carlsberg beer dispensing billboard in London.

Image via One Club

3. McDonald’s Sweden gives out recycle bags for customers to fill up with recycle cans in exchange for free burgers.

Image via Tred Hunter

4. Powerade workout billboard in Germany.

Image via One Club

In short, interactive billboard advertising does not only reject the idea of ‘boring billboard’, but it also initiates engagement with the audience for an out-of-ordinary experience which further benefits consumer engagement and raise brand’s awareness to a larger group of audience.

 

Ready to get creative with interactive OOH advertising?

Here's a guide to plan your OOH campaign or hit us up at Firstboard and have our team of media specialists assist you.