5 Advantages of Mobile Outdoor Advertising
Mobile outdoor advertising is an outdoor or out-of-home (OOH) medium that sees a growing popularity in the industry. Over the years, advertisers are able to get creative and innovative with this medium to attract audience.
In this article, we will highlight the 5 advantages of mobile outdoor advertising.
Outstanding
Image via Pixio
A common billboard or OOH medium may not stand out as much as a moving mobile outdoor advertising medium. Brand messages on wheels is not new, but it is still fascinating to people. Its eye-catching appearance makes it hard to miss and attracts attention even from afar.
Creative capabilities
Image via Marketing Intereactive
From simple vehicle wraps to digital displays and even 3D props, these are all possible through mobile outdoor advertising. The creative capabilities of mobile outdoor advertising allow advertisers realize more innovative advertising ideas. Advertisers can take advantage of its movability and create an out-of-the-box advertisement.
High recall rate
Image via GAES
According to Outdoor Advertising Magazine, mobile outdoor advertising media can receive up to 97% recall rate from the audience. This is also backed by a Product Acceptance Research where 94% of respondents recalled seeing the mobile outdoor media, and 80% recalled the specific advertisement.
Less competition
Image via Behance
Mobile outdoor advertising faces less competition as they are moving on the road. Compared to billboards or outdoor media on the streets, buildings, or shopping mall, there is no clutter or space limitation for a moving outdoor media. This is a huge advantage as the mobile outdoor media will stand out in the middle of the traffic, with attention solely on it.
Reach
Mobile outdoor advertising can reach a wide audience because it is always moving across different locations. However, the range differs for different types of media. For instance, a bus wrap or truck wrap advertisement would go along a specific, scheduled route every day because the vehicle has ‘work’ to do.
Image via Ad-On-Bus
Whereas other medium like car wraps, roof-top displays, or mobile billboards have the flexibility to move around different locations at any time.
Image via MobileAds
Both can reach a wide audience, with the latter being more controllable. Advertisers can choose which is more suitable for their brand: a vehicle with a specific schedule or a vehicle that they can control where it goes, according to their campaign goals and target audience.
Also, with the introduction of programmatic digital-out-of-home (pDOOH), advertisers can now choose when and where will their ads should appear on the digital displays on the vehicles. When the conditions are met, the ads will be triggered and run automatically.
