5 Advantages of Transit Advertising

Transit advertising is a type of outdoor or out-of-home (OOH) advertising. It is the advertisement that can be seen in public transportation areas and also on and in the transportation itself. This includes mobile outdoor advertising like bus wraps, in-train advertising and also all types of displays in the transit station.

Transit advertising has been a thriving medium sought by many advertisers in the industry. To understand why is it so popular, here are the 5 advantages of transit advertising.

Attention

Transit advertising appears at the right place to grab people’s attention. This is because there is a long dwell time while people wait for their respective bus or train to arrive. People would naturally look around and finally have time to notice and absorbs the advertisements around them. This applies to in-train advertisements too. While people sit and wait for the train to reach their destination, their attention is likely to fall on the advertisement on the train. 

Frequency 

Transit advertising allows ads to be repeatedly exposed to the same group of audience that appears in that bus or train line regularly. The more they see an advertisement, the more they will retain the brand messages. This will eventually increase the familiarity with the brand too. 

Demographics

Transit station is where all travellers are gathered. They are an audience of varied ages, backgrounds and social classes. For instance, working adults, families, students, and even tourists. This can widen the advertiser’s target group and reach more audiences with different demographics.   

Cost-effective

Compared to large format billboards, transit advertising is more affordable. Given the wide reach of audience with a long exposure time, transit advertising is a cost-effective option suitable for different businesses to send out brand messages.

Varied media types

Transit advertising offers an attractive selection of outdoor advertising forms. There is a wide range of outdoor media that advertisers can select from.

Bus shelters

Image via The Bangsar Chronicles

Vehicle wraps 

Inside the station

Image via KL Sentral 

Types of media available in the station include digital screens, hanging banners, pillar wraps, escalator panel wraps, lift door sticker wraps and floor stickers. 

In-train

Types of in-train media include overhead panels, side panels, door panels, window displays and bench graphics. 

Would you like to showcase your brand with transit advertising?

Transit advertising is an ideal medium to advertise brand messages to a wide and niche audience. It offers affordable media that can help your brand gain exposure and build recognition cost-efficiently.

If you are interested to give it a try, let the media specialists at Firstboard assist your team in media planning for the best ad space that aligns with your budget and marketing plan.