Billboards and Heavy Traffic Flow: Connection Between Malaysia's Advertising Landscape and Rising Traffic Flows in 2023
We all know ever since the pandemic was over, Malaysia has been brimming and vibrant with festivals, activities, travelling, roadshows, etc. At the same time, Malaysia has found itself at the intersection of booming traffic flows and a thriving transportation sector which leads to a unique challenge:
How to balance the visual appeal of billboards with the increasing demands of heavy traffic?
Let me break down some of the key points:
Busy Highways
The highways in Malaysia have become bustling arteries and the Malaysian Highway Authority (LLM) foreseeing a rise of up to 2.3 million vehicles daily during the Raya period. As we dive deeper, the usual traffic count in Malaysia can vary significantly depending on the context. According to PLUS Malaysia Berhad (PLUS), its daily traffic has increased to 1.8 million per day in 2022 vehicles as compared to 1.6 million per day in 2019 before the Covid-19 pandemic started.
In the midst of this traffic, billboards stand as silent narrators and capture the attention of drivers. However, that's not always the case because there's no guarantee all billboards in heavy traffic highways will work. It depends on campaign period, billboard size, direction, and more. Still wondering about what are the major highways in Malaysia? Check this out!
Does it sounds complicated for you? We got you an easy way! Contact our OOH Media Specialists today and know what's best for your brand!
Crowded Skies
The skies above Malaysia are equally alive, as the Malaysia Airports Group and Malaysia Airports Holdings Bhd reported over 11 million total passenger movements in July 2023. Both international and domestic travel reached their peak for the year and it highlights the increasing mobility needs of Malaysians and visitors alike.
In bustling airports, billboards play a different role by capturing the interest of travellers with messages that range from local attractions to global brands. The reason is because passengers spend a lot of time in airports while waiting for their flight, which leads to airport advertisements gaining more quality recognition due to a long period of exposure to the advertisements. Curious about types of Airport Advertising in Malaysia? Check out this article!
There are some factors need to be consideried such as traffic, location, consumer behaviour, and culture is crucial. For a successful outdoor campaign, consult with our Firstboard specialists to ensure it's executed effectively. We offer tailor-made Out-of-Home solutions, aligning with your campaign goals, target audience, budget, and unique requirements. Don't hesitate – send us a consultation request today!
Billboards Harmonize with Traffic
As traffic flow reaches unprecedented levels, billboards become essential players in harmonising with the movement. They provide a platform for advertisers to communicate with their audience but in the context of heavy traffic and pose a distraction. The challenge lies in balancing the visual appeal of billboards while maintaining safe traffic flow. Have no idea how to select a suitable billboard for your business? Take a look at this article to find out A Beginner’s Guide To Designing An Effective Billboard!
Technology Solutions
Technology offers an innovative solution to harmonize billboards with traffic dynamics. In particular, Programmatic Digital Out-of-Home (pDOOH) advertising employs automated, data-driven technologies to streamline the planning, purchasing, and optimization of billboard placements. Imagine it as a smart and efficient way to decide where and when ads appear on digital billboards. Take Las Vegas, a renowned smart city, as an example. Through advanced technologies and a well-structured framework, they optimize billboard placements to enhance the visual landscape without causing disruptions to the flow of traffic. This ensures a seamless integration of advertising into the urban environment.
Now, let's talk about Malaysia. Currently, we might not have this tech wonder enhancing our Out-of-Home (OOH) advertising game. However, imagine the possibilities if we jump on this bandwagon soon! It could revolutionize our billboard landscape, making campaigns not only smarter but potentially more cost-efficient. It's like unlocking a new level in the world of advertising – exciting, right?
Are you interested in knowing more about Digital Out-of-Home (DOOH) advertising? Stay tuned for more! Meanwhile, check out this article to find out 5 Types of Digital Out-Of-Home (DOOH) in Malaysia 2023.
Conclusion
In 2023, Malaysia stands at the crossroads of progress and challenges in its transportation sector. The surge in traffic flows emphasises the need for a comprehensive approach to billboard management. As the country moves forward, the integration of smart solutions, collaborative efforts between advertisers and transportation authorities, as well as understanding of the evolving needs of both drivers and pedestrians will be essential in creating a seamless and safe journey through the bustling highways and skies of Malaysia. Billboards can be more than just eye-catching displays and they actually contribute positively to the flow of traffic instead of causing problems.
Want to achieve unique and brilliant OOH advertising for your business? We got you! Check out Firstboard home page for more information and book a consultation with us today!
Source: the Vibes, HR KATHA, Tech Wire Asia, The Tech Block
Image Credits: The Star, NST, DoohClick, Marketing Magazine
