16/11/2023 by Thurgahshiny Gunasegaran

Infusion of gamification into guerilla marketing technique has been the latest trend in Out-Of-Home Advertising. Here's how gamification can level up your OOH ad campaign in Malaysia!

10/11/2023 by A. Durga Devi

In recent years, the cost of billboards in Malaysia has been on the rise which was influenced by multiple factors that have transformed the advertising landscape in our country.

09/11/2023 by Thurgahshiny Gunasegaran

Check out the key elements to prioritize in creating a compelling ad using a 3D Anamorphic Billboard for your OOH ad campaign!

08/11/2023 by A. Durga Devi

Are you wondering whether incorporate QR Code in billboard advertisements for your business? Check out what is QR Code and its effectiveness as well as the potential drawbacks.

08/11/2023 by Arrisa Zaini

Are you new here? Fret not! Let's start slow. Here are 3 key ideas that makes an effective billboard for you to consider before designing one.

27/10/2023 by Thurgahshiny Gunasegaran

If you are wondering which marketing strategy to use, then pop-up store marketing is the right fit for your brand! Check out what is pop-up store marketing.

16/10/2023 by Sufiahtul Nisa

Discover the best colors to use on your billboard to capture your target audience's attention and deliver your message by understanding color psychology.

21/09/2023 by Filzah Hasha

Crucial Considerations: 15 Factors to Ponder Prior to Embarking on a Billboard Advertising Campaign.

16/08/2023 by Yeo Gib Son

Discover the impact of Highway Billboard Advertising in Malaysia 2023. From costs to effectiveness and ownership, Firstboard unveils the power of engaging outdoor marketing.